If you’ve ever wanted to understand the social makeup of a town or city, demographic data is probably your first stop for getting an understanding of the kinds of people you’ll find there.

From age groups and income to gender mix, job types and even religion, demographic data reveals the traits that make different areas unique.

The exciting news? We’ve now got demographics in Searchland.

What demographic insights can you explore in Searchland?

This tool draws on the most recent Census (21 March 2021) as well as some other juicy statistical datasets to offer a detailed snapshot of population dynamics, housing trends, and regional characteristics. With these insights, you can make better-informed funding, resources, and planning decisions. Our data includes:

• Accommodation type
• Age
• Income
• Population density
• Country of birth
• Economic activity status
• Ethnic group
• Religion
• Household size
• Number of bedrooms
• Number of cars

And so much more.

With Searchland, you can explore this rich demographic data through interactive mapped layers or dive deeper with a customisable insights page where you can visualise insights in your preferred graph formats.

You can even filter data to four specific ‘output areas,’ letting you view information at various scales - from local neighbourhoods to towns or wider regions. 

The best part? We’ll help you compare data across as many output areas as you need. It’s like having a zoom lens to explore how communities vary in detail, whether on a small street level or a broader regional scale.

Making decisions that count

Spot demand

Check out population changes, age groups, and household sizes to see where there’s a need for new homes, convenience stores, EV charging points and more.

Find the perfect area for developments

Zero in on spots ideal for your projects, whether affordable housing, family homes, student accommodation, retirement living, or a takeaway restaurant.

Supercharge your bids and proposals

Get all the key insights you need for strategic land bids, planning proposals, public consultations, or even your next big team meeting.

Using demographic data to source sites 

Whether you’re pinpointing the ideal location for a new retail venture or designing a housing development for your target market, our demographics data gives you the insights you need to ensure success.

But it doesn’t stop at just reporting. We’ve seamlessly integrated this data into our powerful sourcing tool, so you can combine demographic insights with other key factors—like parcel size, planning constraints, and proximity to amenities—to identify viable sites in your chosen area. Throw in our traffic and footfall data; you’ve got everything you need to uncover the best residential, retail, and commercial opportunities.

Available to Professional users, our demographics data covers England, with select datasets also accessible in Wales and Scotland. If you’d like a tour of the new feature, please get in touch and request a demo.

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