Build to Rent (BTR) has emerged as a major force in the UK property market. BTR’s surge in popularity is driven by changing demographics, shifting attitudes towards homeownership, and a growing demand for high-quality rental homes. The BTR rental sector is attracting billions of pounds in investment from developers and institutions alike.
Build to Rent refers to purpose-built rental accommodation owned by big businesses and managed by specialist operators. Unlike traditional buy-to-let properties, BTR developments are designed specifically for renting rather than for sale.
The key difference between the two is that BTR properties are professionally managed and owned by big businesses, while buy-to-let properties are typically owned by individual landlords.
Why are Renters choosing BTR developments?
Because BTR developments are larger, developers can include leisure facilities such as gyms, co-working spaces, lounges, and shared gardens. This creates a more attractive living environment, particularly for young professionals in big cities.
Typical buy-to-let properties tend to be managed by solo landlords and have little to no scope for communal facilities.
Build to rent is a rapidly growing sector, with much of the growth centred in London:
There are several reasons why BTR is booming in popularity among developers:
Institutional investors like pension funds and insurance companies looking to diversify their portfolios are attracted to the stable, long-term returns achievable from BTR.
So, what’s the best way to find a suitable site for a BTR development?
Location is key for any successful BTR scheme. Look for sites with the following characteristics:
Of course, finding off-market development opportunities that tick all these boxes is easier said than done…
That's where Searchland's powerful site sourcing tools can give you a competitive edge.
Our platform lets you instantly search and assess off-market land using the UK's most comprehensive source of planning and property data. Features like ownership insights and automated letter campaigns help you contact landowners directly and secure the best sites before your competitors.
Don't just take our word for it, leading real estate players like Avison Young are already using Searchland to fuel their development pipelines:
"Searchland gives us the data we need to have a competitive advantage in the market” - Josh Rose-Nokes, Director of Innovation and Insight at Avison Young.
With its focus on quality, convenience and community, Build to Rent looks set to transform the private rented sector in the years ahead. For developers who can secure the right sites and create compelling schemes, BTR offers an exciting and lucrative opportunity.
If you want to get ahead in the BTR space, book a demo to see how Searchland can power up your site sourcing.
One of our experts can walk you through the platform in a live session, one-to-one.