How to select the perfect UK retail location: The ultimate checklist

The success of any retail operation hinges on one critical factor…

Location. 

Whether expanding a supermarket chain or launching a convenience store, selecting the right site can be the difference between thriving and surviving in today's competitive retail landscape.

Modern retail location requirements

Major retailers (and Searchland users) like Asda are continuously expanding their presence across the UK. This rate of expansion requires a constant flow of potential new sites. 

Asda’s success stems from a deep understanding of location strategy that combines demographic analysis with practical site requirements.

How to choose the perfect location

Selecting the perfect retail location starts with understanding your target market. Leading supermarkets typically look for primary catchment areas with populations of 20,000 or more, while convenience stores might focus on smaller catchments of 12,000+. 

But it's about more than just numbers - the demographic profile needs to match your retail offering.

The good news… Our new demographics tool can help you quickly unearth the data you need to determine which areas have a suitable catchment for your future retail project. Here’s a quick look at what you can do with this new tool:

Visualise demographics on a map: Overlay demographic data on maps and toggle layers to focus on specific insights.

Deep dive into specific areas: Click on areas of interest to access detailed demographic data.

Customisable metrics and charts: Choose and reorder metrics (e.g., age, income, country of birth) for tailored analysis.

Graph customisation: Adjust graphs for optimal data presentation.

Filter searches by demographics: Use demographic filters in the Sourcing tool or when reviewing titles.

Multi-scale comparisons: Compare demographic data across geographic scales simultaneously.

Choosing the ideal retail location has never been easier thanks to our new demographics tool. 

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Store specifications that drive success

Modern retail developments require careful consideration of physical space. Supermarket chains like Lidl typically seek sites of 1.5+ acres or more, allowing for between 18,000 and 26,500 sq ft stores and essential customer parking (usually 100+ spaces at ground level). Lidl’s flexible approach means it can consider freehold, leasehold or long leasehold opportunities.

Key Considerations 

Standalone Sites

These locations offer the greatest flexibility for development and typically provide the most spacious shopping experience for customers. They're suitable for larger stores and retail warehouses where space and accessibility are paramount. 

Suitable standalone site locations:

• Town centres 
• Edge of centre 
• Urban areas 

Retail Parks

Being part of a retail park significantly boosts footfall via cross-shopping opportunities. Retail parks are a good option for mid-sized retail operations because they have established infrastructure and shared parking facilities. 

Suitable retail park locations:

• New developments
• Regeneration schemes
• Existing retail parks

Urban Locations

City centre locations require a different approach. With space at a premium, retailers have developed flexible formats such as smaller “express” stores to serve dense urban populations. These sites offer convenience and accessibility by public transport.

Suitable urban locations:

• Near or within transport hubs
• Busy high streets
• Neighbourhood or local centres with dense residential catchments
• Emerging housing developments 
• Near a main road  

Property types to be considered:

• New and mixed use developments
• Existing units
• Pub conversions
• Redevelopments
• Fuel filling station sites

Mixed-Use Development

A new type of retail development that includes transformational redevelopment of existing brownfield sites. These developments create mixed-use residential and retail spaces. 

Asda has unveiled plans for the redevelopment of its 10-acre Park Royal site in North West London. The project includes plans for a new 60,000 sq. ft Asda superstore flagship Asda superstore, 400 car parking spaces, 1500 new homes, and a new town centre for the local community.

Beyond the basics: future-proofing your choice

When considering a retail location, assess potential future developments in the area. Local planning guides can provide valuable insights into upcoming residential developments that could potentially expand your customer base.

Infrastructure and accessibility

According to the British Retail Consortium, accessibility remains one of the top factors in retail success. Key considerations include:

• Major road connections
• Public transport links
• Walking routes from residential areas
• Delivery vehicle access
• Future transport developments

How to select the perfect retail location

Modern retail site selection requires sophisticated data analysis. The integration of land & property data  tools has revolutionised how retailers approach this process. 

Searchland's platform uses this advanced technology to help retailers:

• Map competitor locations and analyse market gaps
• Access comprehensive planning data and assess how similar applications progressed in your area of interest
• Track local development proposals
• Assess site constraints and opportunities
• Monitor market movements in real-time using up-to-the-minute commercial data to assess sales and lettings comparables
• Spot market opportunities with accurate traffic and footfall data
• Explore local demographics data to get an accurate snapshot of your potential target market

In addition, Searchland’s new AI capabilities can be used to analyse thousands of data points including factors like local planning policies, planning restrictions, and economic indicators faster than ever before. 

This comprehensive approach lets retailers confidently make data-driven decisions and reduces the risk of costly location mistakes.

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Considerations for distribution centres

For retailers planning logistics operations like warehouses, site requirements differ significantly from retail locations. Key factors include:

• Sites of 30+ acres
• Proximity to motorway interchanges
• 24-hour operation potential
• Local workforce availability
• Environmental considerations

Making your final decision

The perfect retail locations combine favourable demographics, practical site characteristics and future growth potential. Data analysis remains crucial, but local market knowledge remains invaluable in making an optimal final decision. 

Are you ready to use Searchland’s advanced data analytics and mapping tools to source your next retail site? 

Book a demo with Searchland today and discover how our platform can help you find your next perfect location.

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